The Google search box is the new confessional box for a digital age. A place where deepest fears and forbidden wishes find new, unfiltered expression. In this new confessional, we don’t seek salvation— we seek information. And the questions we ask it often reveal things about us that were previously hidden, or misunderstood.
Subtitled, “Big data, new data, and what the internet can tell us about who we really are,” this book was written by a former Google data scientist who uses “confessional” search data on a vast scale to draw new insight into the human condition. It’s a fascinating and compelling work which kept me reading from cover to cover in one day.
I could quibble with the author’s overconfidence in the power of internet search data to accurately depict people’s true selves, because I believe that our relationship with the digital world is fundamentally a charade, and will one day come to be seen as such. But for now, the newness and sheer volume of this new form of data is electrifying and groundbreaking, and has great potential to shed new light on the previously dark corners of the human psyche. I eagerly look forward to the author’s planned sequel in which he intends to dive deeper into the “small data” that lives between the topline trends. 🔎