The Google search box is the new confessional box for a digital age. A place where deepest fears and forbidden wishes find new, unfiltered expression. In this new confessional, we don’t seek salvation— we seek information. And the questions we ask it often reveal things about us that were previously hidden, or misunderstood.
Subtitled, “Big data, new data, and what the internet can tell us about who we really are,” this book was written by a former Google data scientist who uses “confessional” search data on a vast scale to draw new insight into the human condition. It’s a fascinating and compelling work which kept me reading from cover to cover in one day.
I could quibble with the author’s overconfidence in the power of internet search data to accurately depict people’s true selves, because I believe that our relationship with the digital world is fundamentally a charade, and will one day come to be seen as such. But for now, the newness and sheer volume of this new form of data is electrifying and groundbreaking, and has great potential to shed new light on the previously dark corners of the human psyche. I eagerly look forward to the author’s planned sequel in which he intends to dive deeper into the “small data” that lives between the topline trends. 🔎
What I’m reading this week: “Cadillac Desert,” by Marc Reisner.🌵📚 California has had abundant rainfall this year. Reservoirs are full and snowpacks are impressive. We’ve had so much rain that complaining about it has become de rigeur. So why am I reading this 30-year old treatise on “the American West and its disappearing water”? Partly because I recently spent a week in the Mojave desert where every inch of the landscape is a visceral reminder that water is precious, scarce, and fleeting—even when the desert flowers are in full bloom. And partly because our return trip brought us through the Central Valley, where water is the lifeblood of agribusiness that feeds us, and where bitter “water wars” have raged for decades on end. Marc Reisner’s landmark book is part history, part warning about California’s elaborate and unsustainable relationship with water. Updated several times since its first publication, Cadillac Desert also was made into a riveting documentary television series. A fascinating and searing examination of life’s most precious resource. 🌧
Roadside encounter 🚗🌵We were driving down a desert highway in the Mojave when we saw this tortoise in the middle of the road. He was in grave danger of being struck by a speeding car. We quickly pulled over, ran back to him, gently picked him up and placed him safely on the side of the road where he was headed. Several cars zoomed by us as we took a quick photo. I pretended to give our new friend a parting kiss before we went our separate ways again 🥰
What I’m reading this week: “Zardoz,” by John Boorman. 👽📚 A gigantic stone head levitates over a futuristic grass-covered landscape, spewing guns from its cavernous mouth to its bloodthirsty followers below. Sean Connery (a.k.a. the original James Bond) is among them as Zed the Exterminator. He’s bare-chested in a red loincloth, and sports a black ponytail and 1970s handlebar moustache. A dazzling menage of bizarre scenes unfolds from there, complete with freaky caves, macrame-clad “Eternals,” psychic probes, and trippy kaleidoscopic interludes. Through it all, the gargantuan stone head floats, god-like, in and out of the action to say and do terrible things.
I picked up a pristine original pulp copy of this sci-fi oddity at Space Cowboy Books in Joshua Tree. I was drawn to it like a Brutal to a cache of corn and fleeces. Upon reading it, I was delighted to find that Zardoz the novel is as wonderfully weird and non-sequitur as the film is. The novel was written by the screenwriter and based on the cult classic film.
Zardoz the film is a corpulent tour de force that encapsulates everything wrong with 1970s-era filmmaking, and somehow everything that is awesome about it at the same time. The prose in Zardoz the book is just as, ahem, imaginative as the film. A seminal work from a truly strange place and time in pop culture.